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Kind of Wild is a direct-to-consumer wine brand built on three front-of-label claims: certified organic, zero sugar, and no additives. It sells ten wines at a single price point, sourced from growers in France, Spain, Italy, Austria, Argentina, South Africa, Washington and California, and sold either as single bottles, as fixed bundles, or through a six-bottle subscription called Club Wild. The public face is co-founder Katie Lee Biegel, the Food Network cook and author, whose quote sits at the top of the homepage: “This is the wine I want to drink, that I serve at home when entertaining, and I believe everyone who tries it will feel the same.”
The company behind it is older and less glamorous than the branding suggests, which is a point in its favor. The privacy policy names the operating entity as “Winesellers Direct, LLC, D/B/A Kind of Wild, an Illinois Limited Liability Company” at 499 Moore Lane, Healdsburg, CA 95448. The federal trademark record agrees: USPTO registration No. 6,631,570 for KIND OF WILD, filed November 5, 2020 and registered February 1, 2022, lists Winesellers Direct, LLC at 7520 North Caldwell Avenue, Niles, IL 60714. That Niles address is the home of Winesellers, Ltd., a family wine importer founded in 1978 by Yale Sager and now run day-to-day by his sons Adam and Jordan — the same two brothers credited as Kind of Wild’s founders. BBB lists Winesellers Ltd at that address with an A+ rating, non-accredited, as of September 2026.
The timeline lines up. Public WHOIS shows kindofwildwines.com registered through GoDaddy on October 6, 2020, with registrant details masked behind Domains By Proxy and a registry expiry of October 6, 2026. The brand’s own founding post dates the commercial launch to April 2021, with six certified organic and vegan wines from six countries, after an IndieGoGo campaign the company says was fully funded within two weeks and produced more than 100 Club Wild subscribers. Katie Lee Biegel joined later as co-founder and is now the brand’s primary marketing asset, covered in interviews with Tasting Table, Parade, Forbes and VegNews.
Two operational details are worth knowing before you read the marketing. First, the wine is not estate-bottled at origin. The FAQ is straightforward about it: “we ship those wines either in larger volume reusable or recyclable containers, that come to our winery in CA and then are bottled there.” That is a defensible environmental choice — the company argues it nearly doubles the volume per shipping container — but it means what you receive was bulk-shipped and bottled in California, not filled at the domaine. Second, the Healdsburg address on the privacy policy, 499 Moore Lane, is the same address published by Breathless Wines, a Sonoma County sparkling producer. A shared or custom-crush facility is entirely normal in California; it just means the “our winery in CA” is a site the brand shares rather than owns outright.
Technically the store is a standard Shopify build over HTTPS, accepting Visa, Mastercard, American Express, Discover, Diners Club, JCB, PayPal, Apple Pay, Google Pay and Shop Pay. Support is help@kindofwildwines.com plus an SMS line at 707-609-4296. No mailing address appears on the contact page or in the terms — it exists only in the privacy policy, which itself carries no revision date.
The catalog is deliberately small: 23 listings in total as of September 2026, of which ten are single wines and the rest are bundles, a subscription and gift cards.
The ten wines. Syrah-Grenache Rosé (Pays d’Hérault, France), Sauvignon Blanc (Western Cape, South Africa), Gewürztraminer-Riesling (Columbia Valley, Washington), Grüner Veltliner (Niederösterreich, Austria), Chardonnay (Mendocino, California), Pinot Noir (Mendocino, California), Montepulciano d’Abruzzo D.O.C. (Abruzzo, Italy), Malbec (Mendoza, Argentina), Cabernet Sauvignon (Columbia Valley, Washington) and Brut Nature Sparkling (Penedès, Spain, D.O. Cava). Vintages in market run 2023 to 2025, with the sparkling non-vintage.
The disclosure. This is the part that distinguishes the brand. Every wine page publishes vintage, type, ABV, region, a full ingredient list, and sugar, carbohydrate and calorie content per glass:
| Wine | ABV | Sugar/glass | Calories | Ingredients listed |
|---|---|---|---|---|
| Brut Nature Sparkling (NV) | 11.5% | 0.03g | 98 | Organic Grapes, Expedition Liqueur, Organic Yeast, Acacia Gum, SO2 |
| Chardonnay 2024 | 14% | 0.07g | 112 | Organic Grapes, Organic Yeast, SO2 |
| Montepulciano d’Abruzzo 2024 | 13.3% | 0.08g | 120 | Organic Grapes, SO2 |
| Syrah-Grenache Rosé 2024 | 12.7% | 0.08g | 109 | Organic Grapes, Organic Yeast, SO2 |
| Sauvignon Blanc 2024 | 12.5% | 0.09g | 113 | Organic Grapes, Tartaric Acid, SO2, Organic Yeast |
| Cabernet Sauvignon 2023 | 13.3% | 0.18g | 120 | Organic Grapes, Organic Yeast, Organic Yeast Nutrient, SO2 |
| Malbec 2024 | 12.5% | 0.18g | 126 | Organic Grapes, Organic Yeast, Acacia Gum, Tartaric Acid, SO2 |
| Pinot Noir 2023 | 13.5% | 0.18g | 125 | Organic Grapes, Organic Yeast, Organic Yeast Nutrient, SO2 |
| Grüner Veltliner 2024 | 12% | 0.19g | 106 | Organic Grapes, Lactic Acid, Organic Yeast, Tartaric Acid, SO2 |
| Gewürztraminer-Riesling 2025 | 12.5% | 0.26g | 110 | Organic Grapes, Organic Yeast, Organic Yeast Nutrient, SO2 |
Read that table next to the homepage headline “Zero Sugar No Additives” and you have the whole tension of this brand in one view. (The mission paragraph lower down hedges to “void of harmful additives”; the badge above it does not.) The sugar claim survives — nothing here exceeds 0.26g per glass, comfortably inside the TTB threshold that lets a wine be described as sugar free. The additives claim does not: acacia gum, tartaric acid, lactic acid, organic yeast nutrient and expedition liqueur are additives. They are legal, ordinary and disclosed, which is more than most producers manage. They are still additives.
One caveat on the disclosure itself: the serving-facts panel on the Club Wild page does not match the product pages. As of September 2026 it lists the Malbec at 13.9% ABV against 12.5% on the product page, the Chardonnay at 12.5% and 117 calories against 14% and 112, and the Grüner at 12.3% against 12%. The product pages are the more current set, but two live pages publishing different numbers undercuts the one thing this brand does better than its competitors.
Sourcing detail. The grower stories are specific rather than generic. The Rosé comes from a single domaine near Béziers run by a father-daughter pair who converted to organic viticulture in 1999. The Malbec is from a third-generation family estate about thirty minutes from Ciudad de Mendoza at roughly 3,000 feet. The Grüner Veltliner grapes come from soils farmed organically for nearly thirty years about 50 km northeast of Vienna. The two Washington wines are from a third-generation family estate that is additionally certified Global G.A.P. and Glyphosate Residue Free through detoxproject.org.
Bundles and subscription. Nine three-bottle bundles (Katie’s Bundle, Summer Whites, Global Reds, Global Whites, Global Whites & Rosé, Sparkling, French Rosé, Sauvignon Blanc, Pinot Noir), two six-packs (Exploration, Global White & Rosé), the Club Wild subscription, and Wild Cards gift cards at $25, $50 and $100.
All prices below are from the brand’s own live catalog as of September 2026.
| Item | Price | Notes |
|---|---|---|
| Any single bottle (all 10 wines) | $26.00 | One flat price across the entire range |
| Three-bottle bundle (9 options) | $75.00 | $25/bottle; copy states “Save $1/btl off regular retail” |
| Six-pack (Exploration, Global White & Rosé) | $150.00 | $25/bottle, free shipping included |
| Club Wild subscription (6 bottles) | $120.00 | Listed against $156.00 — a genuine 23% off, $20/bottle |
| Wild Cards gift card | $25 / $50 / $100 | Three denominations |
| Shipping, 1–2 bottles | $20 flat | FedEx Ground |
| Shipping, 3–5 bottles | $15 flat | Described as a $5 discount off the flat rate |
| Shipping, 6+ bottles | Free + $2.95 | Adult signature fee; waived at a FedEx pickup point |
| Same wines at third-party retail | ~$17.98–$21.99 | Pinot Noir, Sauvignon Blanc and Montepulciano from $17.98 |
Three things shape what you actually pay. The first is that bundling barely helps. A three-pack at $75.00 saves $3 against three singles, which the product copy states plainly. Add $15 shipping and a three-bottle order lands at $90 — $30 a bottle delivered.
The second is the subscription. Club Wild at $120.00 per six-pack with free shipping and the signature fee waived is $20 a bottle delivered, a real 23% off, and the terms around it are unusually clean: no join fee, skip or cancel at any time, rebuild each box from an email sent five days before shipment, and the same 23% applied to ordinary shop orders while you are logged in. The one restriction is that the member discount cannot be combined with other coupons, though seasonal sale codes supersede it.
The third is that this wine is on shelves. As of September 2026 third-party listings compiled by GotoLiquorStore show the Pinot Noir, Sauvignon Blanc and Montepulciano from $17.98, the Malbec from $19.99, the Chardonnay and Rosé from $20.99, the Cabernet Sauvignon from $21.99 and the Brut Nature from $27.84. The brand’s own Store Locator simply redirects to the parent importer’s find-our-wine tool. If a store near you carries it, Club Wild’s $20 delivered is roughly shelf price with the trip included — fair, but not a saving — and a one-off $26 direct order is a clear premium.
No public discount code is advertised anywhere on the site as of September 2026. The only standing offers are the 23% subscription discount and free shipping on six or more bottles, both shown in the site’s top banner.
Very little, on any platform you can audit. That is the honest summary.
There is no independent consumer review record. As of September 2026 there is no Trustpilot profile for kindofwildwines.com — the review URL returns a 404. There is no BBB profile for Kind of Wild Wines or for Winesellers Direct, LLC; a BBB search returns only the parent importer, Winesellers Ltd, at its Skokie and Niles, Illinois addresses, both A+ and both non-accredited. ScamAdviser states directly that it found no reviews on popular review sites. This is limited review volume as of September 2026, and it should be read as an absence of evidence rather than evidence of good service.
The first-party testimonials are not verifiable. The homepage carries a “Customer Reviews” block of seven quotes attributed to Tilly Carpette, Stephanie B., Frederick H., Treyton G., Todd L., Felicia N. and Fay M., each tagged “Verified customer.” There are no star ratings, no dates, no counts and no third-party review platform behind them, and the individual product pages carry no ratings at all. Several of the quotes make health-adjacent claims about headaches and sulfites that the brand’s own FAQ declines to endorse, calling the sulfur-headache link a myth. Treat the block as marketing copy.
Critic coverage is real but thin and mostly dated. VinePair rated the Kind of Wild Malbec 2020 at 89 points, reviewed by Keith Beavers on August 9, 2022, describing it as “Soft and supple with aromas of dried herbs, earth, and blackberries.” The most substantive independent tasting is Master of Wine Christy Canterbury’s, published June 23, 2021, which scored the Malbec-Cabernet 88, the Syrah-Grenache Rosé 85 and the Sauvignon Blanc 84. Her conclusion was blunt: the wines are “pleasant enough, but they are very expensive for what they deliver in the glass,” with the Malbec liable to “under-deliver versus other Argentian Malbecs at the same price point.” She also criticized the labeling, noting that among the organic buzzwords used, “only one of those snippets means anything legally.”
Crowd ratings are middling. Vivino as of September 2026 shows an aggregate winery rating of 3.8 from 332 total ratings across 13 wines, with the Cabernet Sauvignon at 4.2 from 32 ratings. That is a respectable but unremarkable score for a $26 bottle, and 332 ratings after five years in market is a modest footprint.
Press coverage is genuine, but it is press, not reviews. The brand carries an “as seen in” logo strip on its homepage, and the underlying pieces that can be located are real: a Tasting Table interview with Katie Lee, a Forbes piece by Jill Barth from March 26, 2021 covering the launch, VegNews, SheKnows and Parade features. The Sager brothers were also nominated — not selected — for Wine Enthusiast’s Social Visionary of the Year Wine Star Award in 2022. None of that tells you what ordering is like.
On existence, ownership and product authenticity, yes without qualification. On claim precision and on recourse if something goes wrong, be careful.
What checks out. A federal trademark registration, No. 6,631,570, naming Winesellers Direct, LLC as owner. A named Illinois LLC with a d/b/a disclosed in the privacy policy. A 48-year-old parent importer with an A+ BBB rating. A domain registered October 6, 2020 and a launch the brand dates to April 2021, consistent with contemporaneous Forbes coverage. National retail distribution through Total Wine, Binny’s, wine.com and Instacart, which means the wine exists on physical shelves and is not a DTC-only construct. Full ingredient and nutrition disclosure on every product page. Named certifiers in CCOF and BeVeg — though that is the brand’s own claim, repeated in its own filing with Barnivore, and neither the CCOF client directory nor the USDA Organic Integrity Database could be queried to confirm it as of September 2026. Shopify checkout over HTTPS with the full card network stack. A published phone line and support email. A “Very Likely Safe” verdict from ScamAdviser.
What does not. The homepage says “Certified Organic” and “No Additives.” Every wine lists added SO2, which under the USDA National Organic Program confines them to the “made with organic grapes” category and bars the USDA seal; and the ingredient lists include acacia gum, tartaric acid, lactic acid and expedition liqueur. The company’s own FAQ explains both points accurately, which is to its credit — but the correction lives three clicks deeper than the claim.
The shipping-state contradiction is the most concrete problem. The FAQ says the brand ships to 40 states and lists them. The Terms of Service says it ships to 26 states plus DC and lists a shorter set. Thirteen jurisdictions appear on one list and not the other, including Connecticut, Indiana, Kentucky, New Jersey and Vermont. Both documents were live in September 2026. Direct wine shipment is licensed state by state and the Terms of Service is the binding document, so if you live in one of those thirteen states you should confirm by email before assuming an order will ship.
There is no return policy worth the name. The FAQ says returning wine “is not possible in most states.” The /policies/refund-policy URL serves the Terms of Use, not a refund policy. Faulty bottles are handled by email with no published window, remedy or escalation path. That reflects real constraints in alcohol law, but the practical effect is that your only firm protection is a credit-card chargeback.
Practical precautions. Buy one bottle at a local retailer for $18 to $22 before you commit to a $150 six-pack or a subscription. Confirm your state by email if it appears on the FAQ list but not in the Terms of Service. Pay by credit card. Make sure someone over 21 will be home, because three failed delivery attempts send the box back. Order six bottles or more if you order at all, because $15 to $20 shipping on a smaller order wipes out any bundle saving. Read the per-glass sugar figures on the product page rather than the homepage banner, and read the ingredient list rather than the “No Additives” badge. And if you join Club Wild, note that the discount will not stack with coupon codes.
Kind of Wild earns a 3.5 out of 5 from LegitScout — good, with real reservations. The company is not in doubt; the marketing language, the recourse and the complete absence of an independent service record are. Almost everything verifiable here is about the company existing and disclosing well, not about what happens after you pay.
What earns it: a genuinely verifiable company, with a federal trademark, a named Illinois LLC, and a 1978-founded parent importer carrying an A+ BBB rating. Ingredient and per-glass nutrition disclosure on every single product page, which is rare enough in wine to be the main reason to consider the brand at all. Sugar between 0.03g and 0.26g per glass, calories between 98 and 126, ABV between 11.5% and 14%, all published. Specific, named grower stories rather than vague sustainability copy. Certifiers named — CCOF for organic, BeVeg for vegan — plus Global G.A.P. and Glyphosate Residue Free verification on the Washington fruit. Genuine national retail distribution, so you can taste before you subscribe. A subscription at $120 per six-pack against $156 with no fees and free cancellation. And a FAQ that explains the organic labeling rules honestly instead of hiding behind them.
What holds it back: a homepage that says “Certified Organic” and “No Additives” when the regulatory category is “made with organic grapes” and the ingredient lists include acacia gum, tartaric acid, lactic acid and expedition liqueur. Two live pages that disagree by thirteen states about where the company can legally ship. No return policy, and a refund-policy URL that serves the wrong document. No Trustpilot profile, no BBB file, no independent consumer review platform of any kind, and seven undated first-name testimonials standing in for a service record. A $26 direct price against roughly $18 to $22 on a shelf, with bundles that save about a dollar a bottle and “free” shipping that still costs $2.95. And the only Master of Wine to publish a full tasting called the range “very expensive for what they deliver in the glass.”
Buy from
Yes. It is a real, federally trademarked wine brand owned by an established Illinois importer, not a drop-ship storefront. The privacy policy names the operating entity as Winesellers Direct, LLC, d/b/a Kind of Wild, an Illinois Limited Liability Company, at 499 Moore Lane, Healdsburg, CA 95448. USPTO registration No. 6,631,570 for KIND OF WILD — filed November 5, 2020 and registered February 1, 2022 — lists the same owner at 7520 North Caldwell Avenue, Niles, IL 60714, which is the address of the parent importer Winesellers, Ltd., founded in 1978 and rated A+ by BBB (non-accredited) as of September 2026. The founders, brothers Adam and Jordan Sager, are the second generation running that company. WHOIS shows the domain registered through GoDaddy on October 6, 2020 and the brand launched in April 2021. The wines are distributed nationally through Total Wine, Binny's, wine.com and Instacart, so you can buy them off a shelf. Checkout is Shopify over HTTPS with full card-network coverage, and ScamAdviser rates the site 'Very Likely Safe' as of September 2026. The honest caveats are about claims and recourse, not existence: the homepage 'Certified Organic' and 'No Additives' lines are looser than the FAQ and the ingredient lists, the FAQ and Terms of Service give different shipping-state lists, there is no real return policy, and there is no independent consumer review record anywhere.
It is made from certified organic grapes, but under US law it is not in the 'organic wine' category. Every wine in the range lists SO2 in its ingredients as of September 2026. The USDA National Organic Program allows no added sulfites in wine sold as organic with the USDA seal; wines with added sulfur may only be sold as 'made with organic grapes,' with added sulfur capped at 100 ppm. Kind of Wild's own FAQ explains this distinction accurately and notes that the EU and other regions do allow sulfur in wines labeled organic — which matters because most of the range is European or South American. The site names CCOF as its organic certifier and BeVeg as its vegan certifier, and the brand gave the same pairing to the independent database Barnivore. Two Washington-sourced wines, the Cabernet Sauvignon and the Gewürztraminer - Riesling, add Global G.A.P. certification and Glyphosate Residue Free verification via detoxproject.org on their product pages. The gap is presentation, not sourcing: the homepage headline says 'Certified Organic' while a paragraph on the same page says 'made with organic grapes.' Master of Wine Christy Canterbury raised exactly this in June 2021, writing that of the label's claims 'only one of those snippets means anything legally.'
Close to it, but not literally zero — and the brand says so if you look. The FAQ states the wines are 'very low in sugar, technically sugar free according the the US government (TTB),' which is the honest version of the claim. The published per-glass figures as of September 2026 are: Brut Nature Sparkling 0.03g, Chardonnay 0.07g, Montepulciano d'Abruzzo 0.08g, Syrah-Grenache Rosé 0.08g, Sauvignon Blanc 0.09g, Cabernet Sauvignon 0.18g, Malbec 0.18g, Pinot Noir 0.18g, Grüner Veltliner 0.19g and Gewürztraminer - Riesling 0.26g. Calories run 98 to 126 per glass and carbohydrates 2g to 4.2g. On sulfites the FAQ is equally measured, saying the wines are 'very low in sulfur, but not 100% sulfur-free' and contain 'roughly half the amount of sulfur most conventional wines have' — a comparative claim with no published lab figure or ppm number behind it, so treat it as a manufacturer statement rather than a verified measurement. Note also that 'No Additives' on the homepage does not survive contact with the ingredient lists, which include acacia gum, tartaric acid, lactic acid, organic yeast nutrient and expedition liqueur depending on the wine.
The site gives two different answers, so check before you order. The FAQ says it ships to 40 states: AL, AZ, CA, CO, CT, DC, FL, GA, IA, IL, IN, KS, KY, MA, MD, ME, MI, MN, MO, MT, NC, NE, ND, NH, NJ, NM, NV, NY, OH, OR, PA, SC, TN, TX, VA, VT, WA, WI, WV and WY. The Terms of Service, live on the same day in September 2026, lists only AZ, CA, CO, DC, FL, GA, IA, IL, MA, MD, ME, MI, MN, MO, NH, NC, NV, NY, OH, OR, PA, SC, TN, TX, VA, WA and WI. Individual products can be narrower still — the Brut Nature Sparkling states it cannot ship to IA, ME, MI or MO. Returns are the weaker half. The FAQ says 'Unfortunately returning wine is not possible in most states' and directs you to email help@kindofwildwines.com to discuss options; the /policies/refund-policy URL serves the Terms of Use rather than an actual refund policy. Deliveries require an adult 21+ signature, FedEx or UPS makes three attempts, and orders ship one to two business days after purchase with one to three days in ground transit.
As of September 2026 every single bottle is $26.00, all nine three-bottle bundles are $75.00, both six-packs are $150.00, and Wild Cards gift cards come in $25, $50 and $100. Bundling saves about $1 a bottle, which the product copy states directly. Shipping is $20 flat for one to two bottles, $15 for three to five, and free on six or more — plus a $2.95 adult signature fee that is only waived if you ship to a FedEx pickup point. Club Wild is the only meaningful discount: $120.00 per six-pack against a $156.00 list, a genuine 23%, or $20 a bottle, with free shipping, the signature fee waived, delivery every one, two or three months, no join fee and free cancellation, plus 23% off ordinary shop orders while logged in. Whether it is worth it depends on where you live. Third-party retail listings for the same wines start around $17.98 and run to about $21.99 as of September 2026, so if a local store carries them, Club Wild's $20 a bottle is roughly shelf price with delivery included — reasonable but not a bargain. If no one near you stocks it, the subscription is clearly the best price available. Either way, buy one bottle at retail first, because there is no return path once it ships.