Food & Lifestyle

Shopper's Voice Review 2026: Real Prizes, Pocket-Change Rewards, and Survey Answers Epsilon Sells

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What Is Shopper’s Voice?

Shopper’s Voice is a U.S. and Canadian consumer panel. You fill in a long survey about your household and what you buy, and in return you get a free entry into a monthly $1,500 drawing, emailed coupons and samples, and points that turn into small retailer gift cards. The official About page calls it “one of America’s leading providers of consumer information for more than 30 years.” The official FAQ says the survey takes 15–25 minutes, that membership is limited to one person per household, and that you answer “on behalf of all members of your household.”

The name on the tin matters less than the name in the footer. Every page states that Shopper’s Voice is a trademark of Epsilon Interactive CA, ULC, owned by Epsilon Data Management, LLC. Epsilon is one of the largest data-marketing companies in the United States. Publicis Groupe, the French advertising holding company, agreed to buy it for $4.4 billion in April 2019 (CNBC). Affiliate readers may also notice that the advertiser listing on the Awin network is filed simply as “Epsilon,” in the lead-generation sector. That is an accurate description of what the product is.

Where Shopper’s Voice sits among survey sites is the most important point in this review. Paid survey panels pay you per completed survey. Shopper’s Voice does not. You are paid almost entirely in sweepstakes entries and marketing offers, and the company earns its money from the information you give it. The privacy policy says so directly: Shopper’s Voice collects survey data in order to “build our consumer dataset products that are licensed to advertisers for their marketing, including interest-based advertising.” That is not hidden, and it is not a scam. It is the business model, and whether the trade suits you depends on how you feel about that.

The Better Business Bureau records show how long the program has existed. There is a Canadian profile with a January 1, 1985 start date, a Buffalo, New York profile from June 2, 1999 that is now marked out of business, and the current Broomfield, Colorado profile, opened December 16, 2019. The official FAQ says the paper survey was discontinued in 2013. The site’s winners page has year tabs going back to 2010.

You can see the offer at Shopper’s Voice.

Key Features: What You Actually Get

The Consumer Product Survey. Everything starts here. Under the 2026 Official Rules, to enter you give your name, street address and email address, agree to the rules, and answer three mandatory questions — age, gender and income. The rules say entrants “are encouraged to answer the remaining survey questions but are not required to do so.” That sentence is the most useful thing in this review if you want the drawing without the data exposure: the rest of the survey is optional. The privacy policy shows how far the optional questions go. The categories it collects “directly from you via survey” include household size and income, purchase history, employer and job title, education, race or ethnicity, health information such as “what vaccines you received,” religion, and political and philosophical beliefs, plus preferences such as favorite charities, plans to move, and television viewing.

A monthly $1,500 drawing. Finishing the survey automatically enters you into that month’s drawing, and only that month’s; entries do not carry over. The 2026 rules provide for twelve winners, one per month, each receiving a $1,500 general-use prepaid card, for $18,000 in total. Odds depend on how many people enter, and the rules do not publish that number.

Rewards points for opening emails. Once you are a member, you earn points by opening and clicking Shopper’s Voice emails. Those points convert to gift cards at $0.001 each, redeemed through Tango Card, with more than 100 retailers to choose from. The survey itself is worth 500 points once per calendar year. Password-reset and welcome emails earn nothing, and clicking a reminder counts the same as clicking the original email.

Coupons, samples and “flash savings.” According to the FAQ, these are targeted using your answers. Its example: if you say you have a dog or cat, “you may receive an offer to save on pet supplies.” Offers come by email and, the FAQ says, by postal mail. The FAQ also mentions invitations to “partner research panels.” Shopper’s Voice does not publish what share of members actually get samples, or how often. The one reviewer on SurveyPolice who described receiving samples said they came “sometimes,” and that is too little evidence to generalize from.

A lifestyle blog. The “Shop Talk” blog was active as of September 2026, with posts dated August 24 and September 8, 2026, covering recipes and home and garden topics.

Shopper’s Voice Pricing in 2026

Shopper’s Voice is free to join and never sells you anything. The table below covers what the program is worth to you instead: rewards rates, thresholds and prizes as published on the official Rewards, Rewards FAQ and Official Rules pages as of September 2026.

ItemFigure (as of September 2026)What it means in dollarsSource on the official site
Cost to join$0No purchase needed to enter or winFAQ; 2026 Official Rules
Point value1 point = $0.0011,000 points = $1Rewards Program Terms
Annual survey bonus500 points, once per calendar year$0.50 for a 15–25 minute surveyRewards FAQ; FAQ
Email open + click100 points per email (Rewards FAQ); 200 points (Rewards Terms)$0.10 (or $0.20) per emailConflicting official pages
Minimum redemption5,000 points$5 gift cardRewards FAQ
Maximum single redemption50,000 points$50 gift cardRewards FAQ
Emails needed for first $5 card45 after the survey bonus (at 100 points each)About $0.11 per email, counting the survey bonusCalculated from the above
Points expiry2 years from the date earnedUnredeemed value is lostRewards FAQ and Terms
Inactivity closureNo opens or clicks for 9 monthsAccount can be closedRewards Terms
UnsubscribingForfeits all pointsCannot be restoredRewards FAQ
Monthly sweepstakes prize$1,500 prepaid card, 1 winner per month$18,000 across 20262026 Official Rules

Two things in this table deserve comment. First, the email rate is contradictory on the company’s own pages. The Rewards Program page promises “at least 100 points” per email, and the Rewards FAQ says 100. The Rewards Program Terms & Conditions say 200. We could not determine which is current, so this review uses the lower, more frequently stated figure. Second, the site does not publish how many emails a member receives per month, so there is no honest way to estimate yearly earnings. What we can say is that a year of reading marketing emails earns you gift cards in single-digit dollar amounts. That is not a wage. The drawing is the real draw, and whether it is worth entering depends on odds Shopper’s Voice does not disclose.

The privacy policy adds a revealing line in its “Financial Incentives” section. It says one consumer’s data “has nominal value to us” when combined with larger datasets, and that the company does “not maintain a regular accounting of the financial value for each individual’s provided data.” In plain terms, Shopper’s Voice does not claim to be paying you what your answers are worth to it.

What Customers Say About Shopper’s Voice

The independent review record is thin and leans negative. The complaints are mostly about rewards, not about money being taken.

  • SurveyPolice: As of September 2026, SurveyPolice shows 12 reviews: 0 at 5 stars, 1 at 4, 3 at 3, 1 at 2 and 7 at 1. The newest reviews, dated between 2024 and May 2026, repeat one theme: members got an email saying they had passed 5,000 points but could not find a way to redeem, or said their points were cancelled without notice and support did not reply. The positive and middling reviews, mostly older and from Canadian members, said samples do arrive occasionally and that email volume is reasonable.
  • SmartCustomer (formerly Sitejabber): SmartCustomer lists 4 reviews with a 2.0 average as of September 2026. The most-upvoted one, from August 2023, reports a wave of telemarketing calls after the reviewer filled in a free-samples form. Two older reviews, from 2018 and 2019, describe the same thing. None of them shows that Shopper’s Voice was the source of those calls, and we could not verify it. Another reviewer reported being shown a Shopper’s Voice survey while trying to reach a grocery chain’s feedback site.
  • BBB: The active Broomfield, Colorado BBB profile shows an A+ rating, 0 complaints and 0 customer reviews as of September 2026, and the business is not BBB accredited. The Canadian profile has no rating because of insufficient information.
  • Trustpilot and Reddit: We could not confirm a Trustpilot profile for shoppersvoice.com as of September 2026; the review URL returned a not-found page. Web searches do surface a few Reddit threads that mention Shopper’s Voice (for example, an older r/SwagBucks post about the survey as a Swagbucks offer), but Reddit blocked automated access and we could not read them, so this review makes no claims about Reddit sentiment.

One thing you can check on the site itself is the public winners list. As of September 24, 2026, it names winners for January, February, April and June 2026. March, May and July still show “The winner will be drawn after the end of the month,” even though the rules schedule each drawing for about the fifteenth business day after the month ends (August shows the same placeholder, but its drawing date only passed around September 21, so that gap may simply be recent). The 2025 section names winners for only two of twelve months (August and September), and 2024 names four. The rules give reasons a named winner might not appear: winners must return signed documents within 14 days, a publicity release is only required “where lawful,” and prizes can be forfeited. The page, however, does not say which months went unclaimed, were redrawn, or were simply never updated. We could not verify which explanation applies. The rules also offer a winners list by mail to anyone who sends a self-addressed stamped envelope.

With about 16 reviews across the independent sites checked, this is too small a sample to measure satisfaction. But the pattern is consistent: people who join expecting meaningful rewards tend to come away disappointed.

Is Shopper’s Voice Legit and Safe?

Legit: yes. A large, named company runs it. It has published sweepstakes rules with a sponsor address, a privacy policy with a data-sale disclosure table, a Rewards program paid through Tango Card, and BBB records going back decades. Nothing indicates it takes money from members, and it has nothing to sell them.

Safe: that depends on what you mean. Your survey answers go into Epsilon’s commercial data products, and the policy is candid about it. Its disclosure table marks contact information, demographic and household data, purchase history, employment and education, race or ethnicity, health information, religion, and political and philosophical beliefs as “sold” in the prior 12 months. Recipient types include consumer data resellers, marketing data companies, advertising networks, health and wellness companies, not-for-profit organizations and public or government entities. Electronic activity and device identifiers are marked both sold and shared with advertising networks. Epsilon’s own North American products privacy notice (last modified September 21, 2026) includes the statement “We/this website may sell your sensitive personal data.” It also says the entity is a data broker under Texas law, and that licensed Epsilon data may be used inside client companies’ enterprise AI tools. The site also contradicts itself on one point. An FAQ answer says “We will not sell your email address,” yet the policy’s “contact information” category, which is marked as sold, lists email address by name.

The corporate history is serious. In January 2021, Epsilon Data Management entered a deferred prosecution agreement with the Justice Department’s Consumer Protection Branch and the U.S. Attorney’s Office for the District of Colorado. It resolved one count of conspiracy to commit mail and wire fraud, and Epsilon agreed to pay $150 million, including $127.5 million for victims (DOJ, January 27, 2021). Epsilon admitted that from July 2008 through July 2017 employees in its Direct to Consumer unit knowingly sold modeled lists covering more than 30 million consumers to mass-mail fraud schemes. Those schemes included fake “sweepstakes” and “astrology” letters, and they hit elderly and vulnerable people hardest. The agreement required new compliance measures and a way for consumers to ask Epsilon not to sell their data. After a jury trial, two former employees, Robert Reger and David Lytle, were sentenced on September 30, 2024 to 120 months and 48 months in prison. The DOJ said the victim-compensation fund had by then returned $122 million to more than 200,000 victims (DOJ, September 30, 2024). To be precise: the misconduct happened before the 2019 Publicis acquisition, the DOJ releases never mention Shopper’s Voice, and this review found no evidence tying panel data to those schemes. It is still relevant history for a program whose appeal is a sweepstakes and whose revenue is consumer data.

Your controls. Unsubscribing stops the emails within 48 hours, but it also erases every Rewards point. Opting out of data sale, or asking for deletion, is a separate step. You do it through Epsilon’s privacy request portal (the “Your Privacy Choices” link in the Shopper’s Voice footer) or by phone at 1-866-267-3861. Epsilon says it honors Global Privacy Control browser signals as opt-out-of-sale requests in states that require it. Its published 2025 figures show 50,721 opt-out-of-sale requests from U.S. residents, all complied with in full. They also show 2,611 deletion requests, with 1,760 completed and 851 denied because the requester could not be verified, and a mean response time of 10 days. Pages across the site give the Broomfield P.O. box ZIP as both 80036 and 80038, which is minor but sloppy.

Scam lookalikes. The official FAQ warns that Shopper’s Voice runs no mystery-shopper program, and that texts offering one are not from the company. Genuine emails come from contactus@mail.shoppersvoice.com, and gift cards arrive from noreply@tangocard.com.

Bottom Line

Shopper’s Voice is exactly what its privacy policy says it is: a free survey whose answers become marketing data that Epsilon licenses and sells. What you get back is a documented shot at a $1,500 monthly prize, some targeted coupons, and gift cards at a tenth of a cent per point. It is not a scam, but for most people it is a poor trade. A 15–25 minute survey earns 50 cents in points, and a year of clicking emails earns a few dollars. On top of that, the parent company paid $150 million in 2021 over selling consumer data to fraudsters, the independent reviews lean heavily negative, and the site’s own winners page has gaps it does not explain. Our 2.8 rating reflects that balance.

If you want to enter anyway, use Shopper’s Voice the minimal way. Answer only the three required questions (age, gender, income), skip the optional health, religion, ethnicity and politics questions, redeem any balance of 5,000 points or more before you unsubscribe, and file a do-not-sell request with Epsilon afterward if you change your mind. If what you want is money for your time, a panel that pays per completed survey will serve you far better.

What we like

  • It is a real, long-running program run by a large, identifiable company, not a fly-by-night survey scam. Every page footer states that Shopper's Voice is a trademark of Epsilon Interactive CA, ULC, owned by Epsilon Data Management, LLC — the data-marketing company that Publicis Groupe agreed to buy for $4.4 billion in April 2019 ([CNBC](https://www.cnbc.com/2019/04/14/publicis-to-buy-epsilon-for-4point4-billion.html)). The Better Business Bureau has three Shopper's Voice profiles: a Canadian one with a January 1, 1985 business start date, a Buffalo, New York profile from 1999 now marked out of business, and the current [Broomfield, Colorado profile](https://www.bbb.org/us/co/broomfield/profile/surveys/shoppers-voice-1296-90270312), which as of September 2026 shows an A+ rating, zero complaints and zero reviews, and no BBB accreditation. The official FAQ says the paper version of the survey was dropped in 2013, and the public winners page lists sweepstakes years going back to 2010.
  • Joining costs nothing and nothing is ever sold to you. The FAQ says membership is free and that Shopper's Voice 'does not sell anything to our panel members.' The 2026 Official Rules state that no purchase is necessary to enter, and that a purchase will not improve your odds. There is no paid tier, no subscription and no checkout anywhere on the site.
  • The sweepstakes is specific and properly documented. The 2026 Official Rules name the sponsor (Epsilon Interactive CA, ULC a/k/a Shopper's Voice, 111 Queen Street East, Suite 200, Toronto), limit eligibility to legal residents of the 50 states and Washington, D.C. aged 18 or over, and promise twelve monthly winners of a $1,500 general-use prepaid card — $18,000 in total for 2026. Your survey answers have no effect on whether you win. To enter you only have to give your name, street address and email and answer three mandatory questions on age, gender and income. Every other survey question is optional, so anyone who wants the drawing without handing over the more sensitive answers can skip them.
  • The gift-card mechanics are clearly written and rely on a well-known third party. The Rewards terms set the value at exactly $0.001 per point, with redemptions starting at 5,000 points for a $5 card. You can redeem in 5,000-point steps up to a 50,000-point, $50 maximum per transaction, and choose from more than 100 retailer cards including Amazon.com, Apple and Dunkin'. Cards are delivered through Tango Card from noreply@tangocard.com, and the Rewards FAQ says the gift cards themselves do not expire.

What to watch out for

  • Your survey answers are the actual product, and the privacy policy says outright that they are sold. The Shopper's Voice Privacy Policy (last updated April 2, 2025; effective April 17, 2025) says it uses what you give it to 'build our consumer dataset products that are licensed to advertisers,' and calls Shopper's Voice 'a leading provider of consumer information to brands.' The survey categories it lists include household income, race or ethnicity, health information (with vaccines given as an example), religion, and political and philosophical beliefs. Its disclosure table puts those categories beside a single list of recipient types — among them consumer data resellers, marketing data companies, advertising networks, health and wellness companies, not-for-profits and public or government entities — and ticks the 'Sold in the last 12 months' column.
  • The rewards pay very little for what you give. At $0.001 per point, opening and clicking an email is worth 10 cents under the Rewards FAQ's 100-point figure. The Rewards terms say 200 points instead — the company's own pages disagree. The annual survey, which the FAQ says takes 15–25 minutes, pays 500 points: 50 cents. Using the 100-point figure, you need the survey plus 45 clicked emails to reach the first $5 card. Clicking a reminder counts the same as clicking the original email, so it earns nothing extra. Points expire two years after they are earned. Your account can be closed if you open or click nothing for nine months. Clicking unsubscribe erases every point you have, and they 'cannot be restored.'
  • The parent company has a serious federal criminal record involving consumer data. In January 2021 Epsilon Data Management entered a deferred prosecution agreement with the Justice Department on one count of conspiracy to commit mail and wire fraud, and agreed to pay $150 million, $127.5 million of it for victims. Epsilon admitted that from July 2008 through July 2017 employees in its Direct to Consumer unit knowingly sold modeled lists covering more than 30 million consumers to mass-mail fraud schemes, including fake 'sweepstakes' mailings that hit elderly people hardest ([DOJ](https://www.justice.gov/opa/pr/marketing-company-agrees-pay-150-million-facilitating-elder-fraud-schemes)). On September 30, 2024, two former employees were sentenced to 120 and 48 months in prison ([DOJ](https://www.justice.gov/archives/opa/pr/epsilon-senior-executive-and-sales-manager-both-sentenced-selling-data-millions-us-consumers)). The DOJ materials do not name Shopper's Voice, and this review found no evidence connecting the panel to that scheme.
  • The independent review record is small and mostly negative, and some public records look neglected. As of September 2026 [SurveyPolice](https://www.surveypolice.com/shopper-s-voice) has 12 reviews: none at 5 stars, one at 4, three at 3, one at 2 and seven at 1. The recent 1-star reviews describe points reminders that could not be redeemed, and points that were removed without explanation. [SmartCustomer](https://www.smartcustomer.com/reviews/shoppersvoice.com) (formerly Sitejabber) has 4 reviews averaging 2.0. The site's own winners page names winners for only 4 of the 8 finished months of 2026, 2 of the 12 months of 2025 and 4 of the 12 months of 2024. The other months still say 'The winner will be drawn after the end of the month.'

Frequently Asked Questions

Is Shopper's Voice legit?

Yes, in the sense that it is a real program that does what its rules say — but it is a data-collection business, not a paid survey site. Shopper's Voice is a trademark of Epsilon Interactive CA, ULC, owned by Epsilon Data Management, LLC, which Publicis Groupe agreed to acquire for $4.4 billion in 2019 ([CNBC](https://www.cnbc.com/2019/04/14/publicis-to-buy-epsilon-for-4point4-billion.html)). The current [BBB profile](https://www.bbb.org/us/co/broomfield/profile/surveys/shoppers-voice-1296-90270312) shows an A+ rating with zero complaints and zero reviews as of September 2026, though the business is not accredited. The sweepstakes has published Official Rules and a public winners page, and the gift cards are delivered through Tango Card. What you should understand before joining is the trade: the privacy policy says survey answers are used to build consumer data products licensed to advertisers, and it marks the survey-derived categories — including health, religion and political beliefs — as sold in the previous 12 months.

How much can you actually earn with Shopper's Voice Rewards?

Very little. Each point is worth $0.001. The annual Consumer Product Survey earns 500 points ($0.50), and opening and clicking a qualifying email earns 100 points ($0.10) according to the Rewards FAQ and the Rewards Program page. The Rewards terms say 200 points, and this review could not establish which figure is current. Redemptions start at 5,000 points for a $5 gift card and go up in 5,000-point steps, with a maximum of 50,000 points ($50) per transaction. At 100 points per email, the first $5 card takes the survey plus 45 clicked emails. The site does not publish how many emails members get per month, so we could not work out a realistic yearly figure. Points expire two years after they are earned.

Does Shopper's Voice sell your data?

The privacy policy says yes for most of what you tell it. It states that Shopper's Voice uses survey data to build consumer dataset products licensed to advertisers. Its disclosure table marks contact information, demographic and household data, purchase history, employment, education, race or ethnicity, health information, religion, and political and philosophical beliefs as 'sold' in the prior 12 months. The recipient types listed include consumer data resellers and marketing data companies. Device and browsing data is marked both sold and shared with advertising networks. There is a contradiction on the site: one FAQ answer says 'We will not sell your email address,' yet the policy's 'contact information' category, marked as sold, explicitly includes email address. Epsilon's own North American products privacy notice (last modified September 21, 2026) states that it may sell sensitive personal data. It also states that Epsilon is a data broker under Texas law.

How do I opt out, delete my data, or cancel Shopper's Voice?

Unsubscribing from emails and removing your data are separate steps. You can stop the emails with the unsubscribe link in any Shopper's Voice email, through your member profile, or by emailing contactus@mail.ShoppersVoice.com — but unsubscribing forfeits all your Rewards points permanently, so redeem anything over 5,000 points first. To opt out of the sale or sharing of your data, or to request deletion, the privacy policy sends you to Epsilon's privacy request portal (the 'Your Privacy Choices' link in the site footer) or to Epsilon's toll-free line at 1-866-267-3861. Epsilon says browser Global Privacy Control signals are honored as opt-out-of-sale requests where state law requires it. Epsilon's published figures for 2025 show 50,721 opt-out-of-sale requests from U.S. residents, all complied with. The same figures show 2,611 deletion requests, of which 1,760 were completed in full and 851 denied because the requester could not be verified. The mean response time was 10 days. Postal cancellation goes to Shopper's Voice, P.O. Box 1478, Broomfield, CO; the site gives the ZIP as 80036 in some places and 80038 in others.

Is the $1,500 Shopper's Voice sweepstakes real?

The rules are real and specific. Under the 2026 Official Rules there is one $1,500 general-use prepaid card winner per calendar month, twelve in total, worth $18,000. Drawings take place around the fifteenth business day after each month closes. Winners are notified only by email and have 14 days to return an affidavit, a liability release, a publicity release where lawful, and a W-9 including a Social Security number, since the prize is over $600. The public record is patchy, though. As of September 24, 2026, the winners page names winners for January, February, April and June 2026, while March, May and July still show a 'will be drawn' placeholder months after their scheduled drawings (August's drawing date only passed around September 21). Only August and September are named for 2025. The page does not say whether the missing months were unclaimed, redrawn or simply not updated, and this review could not verify which. The rules say a winners list can be requested by mail with a self-addressed stamped envelope.

Is a Shopper's Voice text about mystery shopping legit?

No. The first question in the official FAQ says Shopper's Voice has no mystery shopper program. It says texts or emails offering one did not come from Shopper's Voice and should not be answered. Genuine Shopper's Voice emails come from contactus@mail.shoppersvoice.com, and Rewards gift cards arrive from noreply@tangocard.com. Separately, one SmartCustomer reviewer reported that a Shopper's Voice survey appeared while they were trying to reach a grocery chain's customer-feedback site. If a survey appears when you were looking for something else, check the address bar before entering personal details.