Good Start Packaging Review
A Certified B Corp supplier with a 4.9 Trustpilot score and real BPI-certified compostables, offset by a firm 15% restocking fee and no BBB profile.
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Fetch Happy Store is a small, owner-run online shop selling calming supplements, wellness tests, books and coaching for anxious dogs — and, explicitly, for the stressed-out humans attached to them. The
The business behind it is unusually easy to identify for a store this small, which counts in its favor. The terms of service and shipping policy both name Happy Pupcakes LLC as the operating company, trading as Fetch Happy Store — a leftover from an earlier brand identity that still shows through in places, including a shipping policy that repeatedly says “Happy Pupcakes LLC” and lists info@happypupcakes.com as the contact. The contact page gives a Prescott, Arizona mailing address, a phone and text number, and an email at the store’s own domain.
The founders are named and findable. The store’s own story page introduces Stephanie and Guy, who met after both of their spouses died unexpectedly and who built the business “in the mountains in beautiful Prescott, AZ.” Stephanie Frank describes herself as an entrepreneurial veteran, life and leadership coach, author and speaker, with certifications in Human-Animal Bond, Canine Nutrition (NAVC) and Pet Loss Grief, plus membership in the IAABC and a place on the ASPCA/RedRover nationwide disaster rescue team; on the consultation page she describes herself as “a Fear Free Certified dog behaviorist with over 20 years of experience.” Her wider public footprint is real — she is a business author whose earlier work includes a bestseller unrelated to dogs, and she is currently writing a book on what she calls a dog’s “BARKType.” Guy’s background is 35 years at Frito-Lay; his stated role is walking dogs, packing orders and helping customers offline. A third venture, Planet Calm, is described as a community built with partner and business coach Anke Herrmann to connect dog owners and dog-care professionals; the store’s BARKType quiz page is served under the PlanetCalm.co copyright.
What Fetch Happy Store is not is an established brand with a track record you can verify from the outside. Product creation dates on the store go back to late 2023, so it is roughly two to three years old as a storefront. It has no Trustpilot page, no BBB profile that surfaced in this research, no visible Reddit discussion, and no third-party retail distribution. And one product line — the $125 intolerance tests — rests on a testing method that mainstream allergy and veterinary sources reject. Both of those facts shape this review’s score more than anything else.
The catalog is small — 19 live listings as of August 2026 — and splits into five clear buckets.
Completely Calm chews. The core product is a duck-flavored soft chew sold in 60-count and 120-count bags, plus a $5 sample mini bag containing seven chews. The “7 in 1” in the name refers to seven types of anxiety the product claims to address — separation, noise, social, rescue stress, illness-induced, travel and general — not to seven ingredients. The formula itself contains 13 disclosed actives. Dosing is by weight: one chew a day under 10 pounds, two at 11–35 pounds, three at 40–79 pounds and four at 80 pounds and up (the chart quietly skips 36–39 pounds). Subscriptions are available at 15% off monthly, 10% off every two months and 5% off quarterly, cancellable after the first delivery.
The intolerance tests. Two listings, both $125 and both marked down from $136, sell 5Strands hair-sample kits: a pet version covering 380-plus food ingredients and 190-plus environmental items, and a human version covering 830-plus items. Both product pages state the method openly: the pet listing says its “bioresonance technology scans for sensitivities” and that “this is not an allergy test,” while the human listing says the test uses “bioresonance technology” and “focuses on intolerances and sensitivities, not allergies” and is “not a diagnostic tool.” Results come back as Level 1/2/3 severity ratings with a suggested six-to-eight-week elimination plan. This section of the catalog is the single biggest problem with the store, and it gets its own treatment below.
Coaching and consultation. A one-time dog behavior consultation with Stephanie Frank is $125. The Calm Support Package is $300 for five hours of private coaching usable in flexible 15-minute increments by voice message, text or Zoom. Both listings show “No reviews.”
Education and books. The BARKType Playbook is $7, a 7-Day Stress Reset Plan is $7 (a QR version is listed free, marked down from $14.95), and a hardbound “Good Night Sweet One” journal and memory book for pet loss is $21.95.
Apparel, gifts and partner products. A Stress Less unisex T-shirt runs $30–$32 depending on color, a Stress Less Wag More hat is $26.99, and the gift shelf includes a $39 Happy Toy Box, a $10 snuffle ball, a $10 keychain, an $8 plantable pencil, a $7.99 dog decoration and a $6 magnet. One listing — Omega Pawz liquid omega-3 oil — carries a $0.00 price and a “Buy at Dr. Ruth Roberts” button, so it is a referral to a partner rather than something the store fulfills itself. There is a “Partners” collection with a single item in it, which tells you roughly how developed that side of the business is.
Credit where it is due: the Completely Calm label is more forthcoming than most of the calming-chew category. Per two soft chews (6 grams), it lists organic hemp seed powder 250 mg, organic hemp seed oil 250 mg, organic chamomile 250 mg, colostrum 250 mg, organic passion flower 150 mg, L-tryptophan 125 mg, lion’s mane 125 mg, valerian root 100 mg, organic ginger root 100 mg, ashwagandha 100 mg, Suntheanine (a branded L-theanine) 50 mg, vitamin B1 31 mg and melatonin 5 mg. Inactives include chicken liver powder, beef bone meal, tapioca starch, brewer’s yeast, beet pulp, sunflower lecithin, potassium sorbate, mixed tocopherol and duck flavor. There is a guaranteed analysis (crude protein ≥18%, crude fat ≥15%, moisture ≤10%, 8.6 kcal per chew) and a warning block. The label says “Manufactured For Fetch Happy Store” — so a contract manufacturer makes it, and that manufacturer is not named.
On the evidence for those ingredients, the honest summary is “plausible, mostly unproven, one modest exception.” L-theanine is the ingredient in this blend with the best randomized canine support, and peer-reviewed reviews of dietary approaches to stress in dogs and cats treat theanine and alpha-casozepine as the better-studied options while noting that results for single agents such as L-tryptophan in isolation have been mixed and that placebo effects in owner-reported outcomes are hard to rule out. Ashwagandha, passion flower, valerian, chamomile and lion’s mane have traditional use and some human or rodent data; none has a body of canine trials behind it, and the doses here — 100 mg of ashwagandha per two chews, for instance — are modest next to what human studies typically use. Nothing in the blend is exotic or alarming. But “advanced formula” that “eliminates the need for multiple products” is a marketing claim, not a finding, and there is no trial of this specific product.
All prices below were taken from the store’s own product data as of August 2026.
| Product | Price (as of August 2026) | Notes |
|---|---|---|
| Completely Calm chews, 60 count | $32.00 | ~$0.53 per chew |
| Completely Calm chews, 120 count | $42.00 | ~$0.35 per chew |
| Completely Calm sample mini bag | $5.00 | 7 chews |
| Completely Calm subscription | 15% / 10% / 5% off | Monthly / every 2 months / quarterly; cancel after first delivery |
| Food & Environmental Intolerance Test — Pets | $125.00 (reg. $136.00) | 5Strands bioresonance hair test |
| Food & Environmental Intolerance Test — Humans | $125.00 (reg. $136.00) | 5Strands bioresonance hair test |
| One-Time Dog Behavior Consultation | $125.00 | Single session with Stephanie Frank |
| Calm Support Package | $300.00 | 5 hours, usable in 15-minute increments |
| The BARKType Playbook | $7.00 | Digital/print guide |
| 7-Day Stress Reset Plan | $7.00 | Free QR version listed (reg. $14.95) |
| “Good Night Sweet One” journal | $21.95 | Hardbound gift edition, pet loss |
| Happy Toy Box | $39.00 | Toys and treats gift box |
| Stress Less T-shirt / hat | $30.00–$32.00 / $26.99 | Apparel |
| Gifts (magnet, keychain, pencil, decoration, snuffle ball) | $6.00–$10.00 | Small items |
Two promotions were live as of August 2026, both in the store’s rotating announcement bar: “No Hustle Here - It’s a CALM 30% Off the Entire Store! Just shop!” with no code required, and “Take 20% off your first order with the code woof20.” One caution on the bigger of the two — the chews’ listed prices still show the full $32 and $42 with no strike-through, and adding a bag to the cart does not produce a 30% cart discount either, so if the offer applies at all it applies later in checkout. Neither an end date nor whether the two offers combine is stated anywhere. Treat the 30% as an advertised offer to confirm before you pay, not a posted price.
On value: at full price, a 120-count bag works out to about $0.35 per chew, so a 50-pound dog on three chews a day costs roughly $1.05 daily and burns through a bag in 40 days. An 80-pound dog on four a day costs about $1.40 daily and finishes a bag in 30. That is squarely mid-market for multi-ingredient calming chews, and the subscription discounts are real but small. The genuinely smart thing in this price list is the $5 sample: seven chews is not enough to evaluate a daily adaptogen regimen, but it is plenty to learn whether your dog will actually eat the thing, which is where most calming-chew purchases fail. Start there.
The $125 tests are a different value conversation entirely, and the answer is that they are poor value at any price.
The honest headline: as of August 2026 there is almost nothing to report, and that is the most important thing to know.
Start with what does not exist. There is no Trustpilot profile for fetchhappystore.com — Trustpilot’s review page for that domain returns a not-found error — and none for happypupcakes.com either. No Better Business Bureau profile for Fetch Happy Store or Happy Pupcakes surfaced in searches of the BBB directory. No Reddit threads discussing the store or the Completely Calm chews turned up, including in the dog subreddits where calming supplements get debated constantly. And the chews are not listed on Amazon, Chewy or Walmart, so there is no marketplace review pile and no third-party retailer that has vetted the product before stocking it. For a two-to-three-year-old direct-to-consumer store that sells almost entirely through its own site, none of that is sinister — but it does mean there is no adversarial venue where unhappy customers would have gathered, and therefore no way to stress-test the store against a complaint pattern. Absence of complaints is not evidence of satisfaction.
What does exist is thin and entirely first-party. The Completely Calm product page shows 23 on-site reviews with a near-perfect star average, nearly all five-star. Most other products in the catalog — the consultation, the coaching package, the omega-3 referral listing — show “No reviews.” The homepage and product page also carry a rotating set of named testimonials describing dogs who slept through the night, stopped cowering in thunderstorms or became easier to redirect on a walk. Those are marketing copy: they sit on the brand’s own site, they cannot be traced to any verifiable purchaser, and several describe dramatic results after a single chew, which is not how adaptogens like ashwagandha are generally understood to work. We are not treating them as customer reviews we found, because they aren’t. Note that they exist, note that they are unverifiable, and weight them accordingly.
One adjacent data point is worth having, because it concerns a product the store resells rather than makes. The supplier of the intolerance tests, 5Strands, does have a public review record: its Trustpilot profile rates 5strands.com “Average” at 3.3 out of 5 as of August 2026, with a visible share of low-star reviews and complaints about unclear advertising. That is not a verdict on Fetch Happy Store’s own service, but if you buy a test through this store, 5Strands is who processes your sample.
The store does maintain a Facebook page and an Instagram account linked from its footer. We could not retrieve reliable follower or engagement figures for either, so we are not going to characterize their size.
On the question of whether this is a real business run by real people, yes, comfortably. Happy Pupcakes LLC is named in the store’s own legal documents as the operator. The contact page publishes a street-style mailing address in Prescott, Arizona, a phone and text number, and an email. Payments run through Shopify. The founders are named, photographed and independently traceable — Stephanie Frank in particular has a long public trail as an author, speaker and coach. Order fulfillment, per the shipping policy, is domestic USPS with tracking. Nothing here resembles a dropship front or an anonymous store: no fake-scarcity countdowns, no invented parent company, no missing contact details.
On product safety, the chews are the reassuring part of the catalog. The full label is published with milligram amounts rather than a proprietary blend, the guaranteed analysis and calorie content are stated, and the warnings are the right ones: for animal use only, keep away from children, not for puppies under 12 weeks, check with a veterinarian before feeding to pregnant or nursing dogs, use within three months of opening. Two honest cautions remain. First, animal supplements sit in a regulatory gap — the FDA has stated that DSHEA does not apply to products for use in animals, so these products are regulated as animal food or animal drugs instead — and food for animals reaches the market without any FDA premarket review for safety or effectiveness. The voluntary backstop the industry offers is the NASC Quality Seal, which requires an independent audit, written SOPs, adverse-event reporting and random third-party label-claim testing; Fetch Happy Store does not display it, and no contract manufacturer is named. Second, the melatonin content deserves a second look: 5 mg per two chews means a dog over 80 pounds on the recommended dose gets 10 mg a day, and VCA lists sleepiness, weight gain and fertility changes among melatonin’s side effects and advises caution in young, pregnant or nursing animals. That is worth a conversation with your vet, and it is hard to square with a headline claim of “calm without drowsiness.”
This is the part of the store that pulls the score down, and it deserves to be specific rather than vague.
The $125 pet and human tests are 5Strands kits that analyze a hair sample using bioresonance. Both product pages say so directly, and 5Strands’ own explainer describes bioresonance as “a type of energy medicine that detects electromagnetic frequencies emitted by the body”, developed in 1977. Hair contains no immune markers, and there is no established mechanism by which a hair strand’s “energetic blueprint” could report on how a body processes food. This is not a fringe objection. The British Association of Dermatologists’ review of private food-intolerance testing found that most companies sold IgG testing, “which has no scientific evidence to support its validity,” and that six of the eighteen companies examined also used “an unproven ‘bioresonance’ test of hair samples”; the BAD’s advice was to see a doctor instead. The AAAAI’s position on the broader category is equally blunt: its guidance on unvalidated food-panel testing says such tests have “never been scientifically proven” to do what they claim, and its Choosing Wisely recommendation is not to perform unproven diagnostic tests in evaluating allergy.
For dogs, the evidence is more pointed still. A study published in the Journal of Small Animal Practice submitted ten fur and saliva samples from a known allergic dog and a normal dog, plus five fake fur samples and water, to a hair-and-saliva allergy test covering 128 allergens. The paper does not name the company, so it is not a test of 5Strands specifically — it is a test of the category this product belongs to. The results were statistically indistinguishable from random chance, reproducibility was rated “poor to slight,” and the authors concluded that hair and saliva testing “should not be used to diagnose allergies.” Meanwhile, the approach VCA describes for actually identifying a food-related problem in a dog is a supervised elimination trial on a hypoallergenic diet for 8 to 12 weeks.
To be fair to the store: the product pages do not call these allergy tests, they say so explicitly, and they frame the output as insight rather than diagnosis. But they also invite people whose dogs are “constantly scratching, biting its paws, or experiencing digestive issues” to spend $125 and then remove multiple “Level 3” foods for six to eight weeks. That is a real cost, a real delay in getting a real answer, and a real risk of unnecessary dietary restriction — which is precisely what the allergy bodies warn about. Selling this alongside a transparent, sensibly labeled supplement is a genuine credibility problem.
The behavior side is worth reading carefully too, without being unfair about it. “Dog behaviorist” is not a protected title in the US. The recognized hard credentials are DACVB, held by board-certified veterinary behaviorists, and CAAB/ACAAB for certified applied animal behaviorists; neither founder holds either, and neither is a veterinarian. “Member of IAABC” is accurate as stated but is not an IAABC credential — the IAABC’s credentials such as CDBC or ADT require examination and are open only to members, so membership is the entry ticket rather than the qualification. Fear Free certification is a real, science-informed online program for animal-care professionals focused on reducing fear, anxiety and stress, but it is a continuing-education certification, not a behavior-consulting credential. NAVC canine nutrition certification is likewise a course completion, not a board-certified veterinary nutritionist qualification. None of this means the coaching is bad value — an experienced, kind, calm-first coach can be genuinely useful for a reactive dog — but $125 buys a single session of unstated length in an unregulated service, and for aggression, biting or a sudden behavior change you want a veterinarian involved.
The terms are ordinary with a few rough edges. Returns are 30 days, unused, in original packaging, with proof of purchase, initiated by email, refunded to the original payment method within 10 business days of approval. But the same policy excludes perishable goods — which is how food is described — and sale items, and it does not define whether a site-wide 30%-off promotion makes everything a sale item. That sits uneasily beside the chew page’s standalone promise of a full refund within 30 days “no questions asked.” Shipping is US, US territories and APO/FPO/DPO only, processed in 2–3 business days per policy (the product FAQ says 24 hours), with rates calculated at checkout and no advertised free-shipping threshold. The shipping policy also states the company “is not liable for any products damaged or lost during shipping” and tells you to file a claim with the carrier — a harsher stance than most small stores take, and worth knowing before you order. Add the two different support emails and the Happy Pupcakes-branded shipping policy, and the picture is a small business whose paperwork has not quite caught up with its rebrand.
Fetch Happy Store earns a 3.1 out of 5 from LegitScout — a mixed score, and the mix is the point. On one side is a real, contactable, owner-run Arizona business doing several things better than the category norm: a calming chew whose full label is published down to the milligram, a $5 sample that lets you test palatability for the price of a coffee, mid-market pricing, a small honest subscription discount you can cancel after one delivery, and founders who put their names and phone number on the site. On the other side is a $125 product line built on bioresonance hair testing, a method the British Association of Dermatologists lists among unproven intolerance tests — and the wider category it belongs to, canine hair-and-saliva allergy testing, failed a controlled study so badly that its results could not be told apart from random chance, or an allergic dog from fake fur and water. That is not a minor catalog wart: the two tests are half of the four products the store features across its own collection pages.
Add the near-total absence of independent verification as of August 2026 — no Trustpilot profile, no BBB record, no Reddit chatter, no Amazon or Chewy listings, 23 on-site reviews on the flagship and none on most other products, plus testimonials that are marketing and nothing more — and this is a store you buy from on the strength of its paperwork and its label transparency, not on crowd confirmation. The chew’s efficacy claims also outrun the science: L-theanine has some randomized canine support, the rest of the blend is plausible-but-unproven, and no trial exists for this specific product.
Buy from
Yes, as a business. The store is a Shopify storefront operated by Happy Pupcakes LLC — named in its own terms of service and shipping policy — out of Prescott, Arizona, with a published mailing address, a phone and text number, and an email address on its contact page. Co-founder Stephanie Frank is a real, publicly documented person: an author and speaker who describes herself on the consultation page as 'a Fear Free Certified dog behaviorist with over 20 years of experience', and whose books and coaching work are easy to find outside the store. Nothing in this research turned up non-delivery complaints, billing traps or anonymous-owner red flags. Two caveats matter, though. First, there is essentially no independent review record — no Trustpilot page, no BBB profile surfaced, no Reddit discussion, and no third-party retail listings as of August 2026 — so you cannot crowd-check the buying experience. Second, 'legit business' is not the same as 'every product is sound': the $125 Food & Environmental Intolerance Tests use bioresonance hair analysis, which has no accepted scientific validity.
As of August 2026, Completely Calm chews are $32 for a 60-count bag and $42 for a 120-count bag, and a 7-chew sample mini bag is $5. The Food & Environmental Intolerance Test is $125 (regular price $136) in both the pet and human versions. Coaching is $125 for a one-time behavior consultation and $300 for the five-session Calm Support Package. Digital and print education runs $7 for the BARKType Playbook, $7 for the 7-Day Stress Reset Plan and $21.95 for the hardbound Good Night Sweet One journal. Apparel and gifts range from a $6 magnet to a $39 Happy Toy Box, with a $26.99 hat and a $30–$32 T-shirt in between. Subscriptions on the chews save 15% monthly, 10% every two months or 5% quarterly.
There is no good evidence that they do. The product pages state plainly that the tests use bioresonance technology on a hair sample, and supplier 5Strands describes bioresonance on its own site as 'a type of energy medicine that detects electromagnetic frequencies emitted by the body,' developed in 1977. That is not a recognized diagnostic method. The British Association of Dermatologists' review of private food-intolerance testing specifically flagged companies using 'an unproven "bioresonance" test of hair samples,' and the AAAAI's position on unvalidated food-panel testing is that unproven tests should not be used to evaluate allergy. In dogs specifically, a controlled study published in the Journal of Small Animal Practice submitted real allergic-dog samples, real non-allergic-dog samples, fake fur and water to a hair-and-saliva allergy test; results were statistically indistinguishable from random chance, and the authors concluded such testing 'should not be used to diagnose allergies.' If your dog is itching or has digestive trouble, an elimination diet trial run with your veterinarian is the approach VCA describes for actually diagnosing it.
The label is reassuring on the basics: it names every active with milligram amounts, gives a guaranteed analysis, says it is manufactured for Fetch Happy Store in Prescott, AZ, and carries sensible warnings — for animal use only, not for puppies under 12 weeks, check with a veterinarian before giving it to pregnant or nursing dogs, and consume within three months of opening. Two things are worth knowing anyway. The formula contains melatonin at 5 mg per two chews, so a dog over 80 pounds on the recommended four chews a day is getting 10 mg of melatonin daily; VCA lists sleepiness as a melatonin side effect, which sits oddly with the product's 'calm without drowsiness' claim. And animal supplements are not FDA-approved for safety or effectiveness — the FDA has said DSHEA does not apply to animal products, and food for animals needs no FDA premarket review to be legally marketed. The store does not display a NASC Quality Seal, the voluntary industry program that requires an independent audit, adverse-event reporting and random label-claim testing. Talk to your vet first, especially if your dog is on other medication.
The site-wide policy is a 30-day return window, items unused and in original packaging with proof of purchase, returns started by email, and refunds issued to the original payment method within 10 business days of approval. Read the exclusions, though: perishable goods including food, personal care goods, and sale items are listed as non-returnable — and with a 30%-off site-wide promotion running as of August 2026, what counts as a 'sale item' is not spelled out. That conflicts on its face with the chew page's separate promise of a full refund within 30 days 'no questions asked.' Shipping is US, US territories and APO/FPO/DPO only, with orders processed in 2–3 business days (the chew page's FAQ says 24 hours), rates calculated at checkout with no advertised free-shipping threshold, and USPS options quoted at 1–4 business days. Notably, the shipping policy says the company 'is not liable for any products damaged or lost during shipping' and directs you to file a claim with the carrier.
For the chews, it is a reasonable low-stakes try — mainly because the $5 sample bag lets you spend almost nothing to find out whether your dog will eat them and whether you notice any difference. At $32 to $42 a bag the pricing is in line with the wider calming-chew market, the label is more transparent than most, and there is a stated refund promise. For the $125 intolerance tests, no: the underlying method is not scientifically supported, and $125 spent on a bioresonance hair test is $125 not spent on a veterinary workup that could actually identify what is wrong. The coaching is a judgment call on the coach rather than on the store; just go in knowing that a 'behaviorist' title is unregulated in the US, that IAABC membership is not the same as an IAABC credential, and that neither founder is a veterinarian or a board-certified veterinary behaviorist.