Canva Review
A genuinely useful free plan and a worthwhile Pro upgrade, held back mainly by a recurring pattern of free-trial billing complaints.
Disclosure: LegitScout is reader-supported. If you buy through links on our site, we may earn an affiliate commission at no extra cost to you. How we make money
Ayoa is a cloud-based visual productivity app that tries to cover the whole arc from “I have a vague idea” to “the work is scheduled and assigned.” It starts with mind mapping — that is its heritage and still its strongest feature — and then layers on collaborative whiteboards, kanban-style task boards, a Gantt timeline, an outline and document view, a presentation mode, and AI that can generate a mind map or whiteboard from a prompt. It runs in the browser, as a desktop app, and on iOS and Android.
The company behind it is OpenGenius Ltd, based at Tec Marina in Penarth, Wales. That is worth spelling out because it is one of the more verifiable ownership stories among the tools in this category. OpenGenius is registered at UK Companies House under company number 05653541, incorporated on 14 December 2005 and currently listed as Active, with a nature of business of “business and domestic software development.” Its registered name history is the interesting part: the company was BUZAN ONLINE LIMITED from 2005 to 2010, then THINKBUZAN LIMITED from 2010 to 2013, before becoming OpenGenius Limited. In other words, the Tony Buzan connection Ayoa’s marketing leans on is not a loose association — it is baked into the company’s own registration record.
The lineage runs like this. Chris Griffiths worked with Tony Buzan, the man who popularized modern mind mapping, to build iMindMap, a desktop mind-mapping tool first released in 2006. OpenGenius separately built DropTask, a visual task manager. In 2019 the company merged the two ideas into Ayoa, a browser-based successor designed to work in real time across devices. iMindMap itself reached end of life in January 2023 — more on why that matters later. Since then Ayoa has pushed in two directions: AI-assisted ideation, and neuro-inclusive design aimed at people with dyslexia, ADHD, autism, and dyspraxia.
That accessibility angle shapes who actually uses the product. Ayoa says it is approved under the UK’s Disabled Students’ Allowance (DSA) scheme and the Access to Work (AtW) scheme, and it publishes dedicated ordering pages and reseller routes for both — we could not confirm the approvals against an independent public register, so treat the specific status as a vendor claim, albeit a consistent and detailed one. If it holds, a meaningful share of its user base gets Ayoa recommended by a needs assessor and funded by the government rather than buying it off the shelf. That matters for how you read reviews of it: a lot of its users did not choose it, they were assigned it, sometimes alongside a tablet, which shapes the tone of some feedback.
On adoption, the numbers are moderate rather than enormous. Google Play shows 100,000+ downloads, and the app was last updated on May 14, 2026, so it is actively maintained. The company’s own site lists institutional users including several UK universities and large enterprises, and cites an average of 4.5 stars across a thousand-plus reviews on app stores and Capterra — a claim that, as you will see below, is broadly fair but flattering by omission.
Ayoa’s pitch is that you shouldn’t need three separate tools for thinking, planning, and doing. Here is what actually ships.
Mind mapping. The core module, and the reason most people arrive. You get several map styles — including the organic, curved, thick-to-thin branch style that came out of the Buzan tradition — plus faster speed-map modes for when you just want structure. Branches can hold images, notes, links, and colors, and a branch can be converted into an actual task with a due date, which is the hinge between the “thinking” and “doing” halves of the product.
Collaborative whiteboards. A freeform canvas for sticky notes, images, flowcharts, drawings, and video, either blank or template-based. This is the module most directly aimed at remote-team brainstorming.
Task boards and views. Tasks can be displayed as a canvas, a kanban-style workflow board, or urgency-based lists. There is a “My Planner” that sorts work into Now, Next, or Soon, a calendar view, progress-percentage tracking, filtering by assignee or keyword, task delegation, an archived view, and daily summary emails.
Gantt timeline. Start dates, due dates, milestones, and progress plotted across time. It is competent for a visual tool but it is not a substitute for a dedicated project management suite — there is no serious resource management, dependency logic, or portfolio reporting here.
Outline and document view. Converts a map into a linear, structured document. This is genuinely useful for students turning a brainstorm into an essay plan, and it is one of the features people cite most often in positive reviews.
Presentation mode. Walks through a mind map branch by branch as a live presentation, which avoids the usual export-to-slides step.
AI mind maps and whiteboards. Ayoa markets itself as having introduced AI to mind mapping back in 2021. In the current product, AI can generate a full map or whiteboard on a topic from a prompt, produce idea suggestions, and perform basic analysis. This is Ultimate only — the free plan has no AI at all.
Collaboration and integrations. Real-time co-editing, task assignment, built-in chat, sharing, Google and Microsoft integrations, Dropbox, and email-to-task. Exports cover documents, PDFs, and images.
Accessibility and neuro-inclusive design. Customizable visual styling, multiple ways to view the same information, and features aimed at working memory and executive function. This is the area where Ayoa differentiates most clearly from generic mind-mapping competitors.
The honest caveat on features: breadth here comes at some cost to depth. The Gantt view is lighter than a real PM tool. The integration list is shorter than what Notion, ClickUp, or Miro offer. And export fidelity is a recurring gripe — several reviewers report that exporting a mind map to PowerPoint or Word produces a flat image rather than editable text, which is a real annoyance if your workflow ends in a deck.
Ayoa has simplified its lineup considerably. There is one paid plan — Ayoa Ultimate — sold per user, plus a permanently free plan and a 7-day trial. All prices below are the live USD rates pulled from Ayoa’s own pricing system as of August 2026.
| Plan | Billing term | Price per user | Effective total per user | What you get |
|---|---|---|---|---|
| Ayoa Free | — | $0 | $0 | Up to 10 mind maps; whiteboards and task boards view-only; no AI; personal, non-commercial use only |
| Free trial | 7 days | $0 | $0 | Full Ultimate feature set for one week |
| Ultimate (monthly) | 1 month | $17/month | $204/year | Everything: all map modes, whiteboards, task boards, Gantt, AI, integrations, exports, collaboration |
| Ultimate (annual) | 1 year | $13/month | $156/year | Same as above, 23% cheaper than monthly |
| Ultimate (2-year) | 2 years | $9.15/month | ~$219.60 total | Same as above, 46% cheaper than monthly |
| Ultimate (3-year) | 3 years | $6.10/month | ~$219.60 total | Same as above, 64% cheaper than monthly — “3 years for the price of 2” |
A few things are worth pulling out. First, the discount ladder is unusually steep. Going from monthly to a 3-year prepay cuts the effective rate by nearly two-thirds, and the 2-year and 3-year plans cost the same total — the third year really is free. That is genuinely good value if you are certain about the tool. It is also a strong nudge to commit money years ahead of your confidence in the product, which matters given the refund terms below.
Second, there is no money-back guarantee, and this is the single biggest gap in Ayoa’s commercial offer compared with competitors that advertise 30-day refunds. Ayoa’s published cancellation and refund terms, as of August 2026, run on a cooling-off model: 14 days for consumers, 30 days for enterprise agreements. Monthly subscriptions are refundable for the current billing month if you cancel inside that window; annual and multi-year prepayments are refunded pro rata inside that window. Refunds are processed within 5-7 business days to the original payment method. After cancellation you keep access until the end of the paid period, and your data remains downloadable for 90 days before it may be permanently deleted. On the plus side, annual subscribers receive two reminders before renewal, which is more transparent than the industry norm.
Third, team pricing is simply the same per-user rate multiplied by seats — there is no separate business tier with extra admin tooling at a different price point. Educational discounts exist on request, and UK users may be able to route the cost through DSA or Access to Work funding, in which case a 3-year package is available through approved resellers.
Ayoa has an unusually split reputation, and the split is not random — it tracks platform.
The strongest signals come from Apple and Capterra. On the US Apple App Store, the AYOA – Mind Mapping app holds 4.6 out of 5 from 1,032 ratings as of August 2026. On Capterra, Ayoa holds 4.5 out of 5 from 206 reviews, with sub-scores of 4.3 for ease of use, 4.5 for customer service, 4.3 for features, and 4.3 for value for money. Those are two large, independent samples both landing in strong territory, and the high customer-service sub-score matches a recurring theme in written reviews: people praise the support team and the onboarding training sessions.
The weakest signal comes from Android. On Google Play, Ayoa sits at 3.9 out of 5 from roughly 1,960 reviews with 100,000+ downloads — the largest single review pool the product has, and the lowest score of any major platform. The complaints there cluster tightly around performance: lag when typing or adding branches, incomplete sync between desktop and phone, and general sluggishness. The developer responds to negative reviews publicly, which is a good sign, but the pattern is consistent enough to treat as a real product characteristic rather than noise.
Trustpilot is middling and thin: 3.8 out of 5 from 65 reviews as of August 2026, distributed 60% five-star, 11% four-star, 6% three-star, 11% two-star, and 12% one-star — so roughly a quarter of reviewers rate it one or two stars. Fewer than ten of those reviews landed in the last 12 months, so this is a small and slow-moving sample that should not carry much weight either way. The negative reviews there echo Play almost exactly (iPad lag being the loudest recent one), plus two commercial gripes: exports to PowerPoint and Word arriving as images instead of editable text, and frustration from long-time users who preferred the older, simpler perpetual-license product.
G2 also lists Ayoa, but we could not read the page directly — G2 blocked every attempt we made in August 2026, and the figures floating around search results disagree with each other on both the score and the review count. We are not going to quote a number we could not open the source for. What is consistent across those snippets is that the sample is small, in the dozens rather than the hundreds, so G2 would not move the picture much either way. TrustRadius shows a low score of 4 out of 10 as of August 2026, but from only 6 reviews, which is far too few to mean anything at all; it is listed here for completeness, not as evidence.
Independent editorial coverage is more positive. TechRadar names Ayoa its best mind map software overall in its buyer’s guide, citing the quality of the free version, ease of getting started, collaboration features, and support resources. Worth noting when you weigh it: that guide is still on its 2025 edition as of August 2026, and the prices quoted in it are out of date.
Reddit and forum discussion is genuinely sparse. There are scattered threads in r/productivity comparing Ayoa with Xmind and Mindomo and a handful of “am I missing something with Ayoa?” posts, but there is no large, active community conversation to read sentiment from. That is worth stating plainly rather than dressing up: for a tool in this space, organic peer discussion is thin.
Netting it out: the picture is of a capable, well-liked product on desktop, web, and iOS, with a materially weaker Android experience, an export pipeline that frustrates people who need editable output, and a small but real group of long-term customers unhappy about the shift from owned software to subscription.
On legitimacy, Ayoa clears the bar without difficulty. The operating company is publicly registered, twenty years old, and currently active, with a name history that corroborates rather than contradicts its marketing story. It publishes real terms, a real cancellation and refund policy, and a named support channel. It says it is on UK government-approved procurement lists for assistive technology, and it publishes DSA and Access to Work ordering routes to match — we could not audit those lists ourselves, so that one is a supporting signal rather than proof. And it has thousands of ratings across two app stores and multiple review platforms. There is no meaningful scam risk here.
On data safety, OpenGenius states that it is certified to ISO/IEC 27001:2022, the international standard for information security management. It says Ayoa uses 256-bit TLS for all traffic between your device and its servers, encrypts data both in transit and at rest, hosts its databases on Amazon’s cloud infrastructure with 24/7 monitoring and regular backups, and accepts payment via major cards and PayPal. Notably, it also states plainly that it does not share user data or generated content to train AI models — a specific commitment that many AI-featured tools avoid making. These are vendor claims, and you should read them as such, but they are specific, checkable, and consistent with a company that sells into universities and enterprises.
The genuine risks with Ayoa are commercial rather than security-related, and there are three.
The first is lock-in without a safety net. The pricing structure rewards multi-year prepayment heavily, but the refund policy is a 14-day cooling-off window with pro-rata treatment, not a money-back guarantee. Pair that with a 7-day trial and a free tier capped at 10 mind maps, and you have a fairly short evaluation runway before a decision that could tie up three years of budget.
The second is product-retirement precedent. iMindMap did not just stop receiving updates — it reached end of life in January 2023 and its activation servers were permanently shut down, which means people holding perpetual licenses could no longer reinstall software they had bought outright. The company says it communicated this through website and email campaigns from 2019 to 2022, and it provides an import path into Ayoa today. That is a defensible business decision, not a dishonest one. But it is a data point about how this vendor handles legacy products, and it is the direct cause of a chunk of the angriest reviews you will find.
The third is data portability on exit. Ayoa’s terms give you 90 days after cancellation to download your data, after which it may be permanently deleted. That is a reasonable window, but it is a window — if you cancel and forget, your maps are not waiting for you indefinitely. Export before you leave.
None of this makes Ayoa unsafe. It makes it a normal SaaS commitment that you should enter with your eyes open rather than on the strength of a discount.
Ayoa earns a 4.0 out of 5 from LegitScout. It is a legitimate, well-established product from a company with a documented two-decade history and a real claim to the mind-mapping lineage it markets. The feature set is broad and coherent — maps, whiteboards, task boards, Gantt, documents, presentation mode, and AI generation in one subscription — and the accessibility work is substantive, with the company stating approval under UK DSA and Access to Work. On the platforms where it is strongest, users agree: 4.6 stars from over a thousand Apple App Store ratings and 4.5 from 206 Capterra reviews are solid, high-volume endorsements, and TechRadar ranks it first in its category.
It stops short of a higher score for concrete reasons. Android performance is a documented weak spot, and the 3.9-star Google Play average across roughly 1,960 reviews is the single largest sample the product has. Export fidelity to Office formats frustrates people repeatedly. The free plan is capped tightly and the trial is only a week, so the evaluation window is short relative to a pricing model built around two- and three-year prepayment. And there is no money-back guarantee — refunds run on a 14-day cooling-off basis, pro rata, which is a materially weaker promise than competitors who advertise 30 days. The iMindMap end-of-life episode, while a legitimate business call, is a reminder that long-horizon commitments to this vendor carry some product-lifecycle risk.
Use
Yes, unambiguously. Ayoa is made by OpenGenius Ltd, a private limited company registered in Wales with UK company number 05653541, incorporated on 14 December 2005 and listed as Active on Companies House with a registered office at Tec Marina, Penarth. Its previous registered names — BUZAN ONLINE LIMITED (2005-2010) and THINKBUZAN LIMITED (2010-2013) — independently confirm the company's link to Tony Buzan, who popularized modern mind mapping, and to the iMindMap software that Ayoa replaced in 2019. The product has 100,000+ downloads on Google Play, over a thousand ratings on the Apple App Store, more than 200 reviews on Capterra, published terms and a cancellation policy, a stated ISO/IEC 27001:2022 certification, and a stated approval under UK government schemes including Disabled Students' Allowance. None of that resembles a scam. The real questions are about fit and value, not legitimacy.
As of August 2026, Ayoa sells a single paid plan called Ayoa Ultimate, priced per user. Billed monthly it is $17 per user per month. Billed annually it drops to $13 per user per month ($156 per user per year, a 23% saving). A 2-year prepay works out to $9.15 per user per month and a 3-year prepay to $6.10 per user per month — both totaling about $219.60 per user, which is the company's 'three years for the price of two' offer. There is also a permanently free plan and a 7-day free trial of Ultimate. Team pricing is the same per-user rate; you simply buy enough seats. Educational discounts are available on request, and UK students and employees may be able to access Ayoa through DSA or Access to Work funding instead of paying directly.
There is a permanently free plan, but it is limited on purpose. You can create up to 10 mind maps, and that is genuinely the core of the product, so for casual personal brainstorming it can be enough. What you lose is significant: whiteboards and task boards become view-only, AI features are switched off entirely, and the free plan is licensed for personal, non-commercial use only. There is also a separate 7-day free trial that unlocks the full Ultimate feature set. Between those two, you get a reasonable look at the tool — but seven days is a short window to properly test collaboration and task workflows before committing, especially since the discount structure pushes hard toward multi-year prepayment.
Only within a narrow window, and it is not a money-back guarantee. Ayoa's published cancellation and refund terms describe a 14-day cooling-off period for consumers (30 days for enterprise agreements). Monthly subscriptions are refundable for the current billing month if you cancel inside that cooling-off period. Annual, 2-year, and other advance payments are refunded on a pro-rata basis if cancellation is triggered inside the cooling-off period. Refunds go back to the original payment method and are stated to process within 5-7 business days. Outside those windows, cancellation simply stops the renewal — you keep access until the end of the paid period. Annual subscribers do get two reminders before renewal, which is better practice than many subscription apps. After cancellation, your data stays downloadable for 90 days and may then be permanently deleted, so export before you walk away.
This is the most consistent weak point in the public record. On the Apple App Store the app scores well — 4.6 out of 5 from 1,032 US ratings as of August 2026 — but Google Play tells a different story at 3.9 out of 5 from roughly 1,960 reviews, and that is the largest single review sample the product has anywhere. The recurring themes across Play and Trustpilot are lag, sluggish response when building larger maps, sync gaps between desktop and phone, and iPad slowness specifically. Several of these complaints come from students who received Ayoa through DSA funding and were using it on a tablet as their main device. If mobile or tablet is going to be your primary workspace rather than a companion to desktop, test that specific device hard during the 7-day trial.
iMindMap was OpenGenius's original desktop mind-mapping product, co-created with Tony Buzan and sold as a standalone perpetual license. Ayoa launched in 2019 as its cloud-based successor, merging iMindMap with the company's DropTask task manager. iMindMap reached official end of life in January 2023: no updates, no support, and the servers needed to download, install, or reactivate it were permanently shut down. Locally installed copies may still run, but reactivating on a new machine is not possible. The company says it ran website and email campaigns about this between 2019 and 2022, and it now provides an iMindMap file import path into Ayoa. It matters mainly as context: this is a vendor that has retired a paid perpetual product in favor of a subscription, which is worth weighing before you prepay for three years.